Birmingham 2022 opens the doors of the Official Megastore

The Official Megastore for the Birmingham 2022 Commonwealth Games has opened, offering Games fans new and exclusive items from its widest range of official merchandise available to date.

Located in Centenary Square, the Megastore is the second and largest official store and will offer shoppers 10,000 square feet of retail space and will stock a range of merchandise which has not yet been available, as the widest range of Birmingham 2022 Commonwealth Games products to date hits the shelves.

Games fans will be in for a treat with over 400 lines available to purchase from now and throughout the Games, including t-shirts, hoodies, accessories, collectables and mascot soft toys, alongside Team England, Scotland, Wales, Northern Ireland, Jersey and Isle of Man ranges.

There will also be the opportunity for avid Games fans to purchase premium items and collectables including a selection of the Royal Mint’s commemorative coins, the limited edition 100cm Perry soft toy and memorabilia items.

The megastore will also be home to the BBC Games time studio, which will have the Library of Birmingham as a backdrop.

Perry, the official mascot of Birmingham 2022, was on hand to open the store along with former Commonwealth Games gold medalist – and Midlands native – Denise Lewis.

Denise Lewis OBE said:

“It’s so special for any athlete to take part in the Commonwealth Games but even more so to see the Games come to your hometown. I am so proud to have been part of the celebrations today and see how excited everyone is for the Games to come to Birmingham. The support and energy is amazing and I know all of the Team England athletes cannot wait to look into the crowds and see the supporters in team colours. I, for one, will be proudly cheering them on and can’t wait for the Games to start.”

Cllr Ian Ward, Leader of Birmingham City Council, said: “The Megastore is in a fantastic high-footfall location, close to the thriving Westside area and other attractions such as our wonderful Library of Birmingham, the canals and Arena Birmingham – the latter of which will play host to thousands of gymnastics spectators during the Games.

“It will give visitors to this part of our city centre a convenient way to buy official merchandise to show their support for the biggest event in our city’s history.

“And, just as importantly, it is providing employment opportunities for people to take advantage of, which will hopefully help boost their longer-term career aspirations by adding experience to their CVs of having played a key role in such a significant event.”

Open seven days a week, the store will employ 125 people and throughout the Games more than 500 jobs will be created as part of the official merchandise programme, generating job opportunities and a chance to build career skills for local people in Birmingham.

The store will be open:

• Monday to Friday - 10am to 6pm
• Saturdays - 10am to 8pm
• Sundays - 11am to 5pm