Legacy plan

Help the region to grow and succeed

A thriving city

Boost investment in Birmingham, creating thousands of jobs and become a world-leader in hosting international events

How will we make this happen?

  • The Business and Tourism Programme for the Games will run until 2027 bringing in an estimated £650m overseas investment to the UK economy
  • Delivering a Visitor Destination Plan for Birmingham to promote the city and develop the visitor economy
  • Delivering an Inward Investment Prospectus for Birmingham to attract business to the city
  • Delivery of BCC’s Major Events Strategy

Flagship initiative

Strengthen the capability of the city to attract major sporting and other events to Birmingham, through the Major Sporting Events Strategy 2022 to 2032

Key measurements for benefits realisation monitoring

  1. Number of jobs created
  2. Percentage of local people employed (30 miles)
  3. Number of people upskilled (to include work placements, apprenticeships etc)
  4. Number of major events hosted
  5. Economic impact of tourism and inward investments