A healthy city

Healthy – action plan

Short Term (2021 to 2022)

Healthy Flagship Scheme. BCC City Operations: Launch a new Sport Strategy linking health and wellbeing approaches to a broader sporting agenda, developing sporting pathways and making best use of assets.

BCC Strategy, Equalities and Partnerships: Use the Games as an opportunity to amplify BCC Public Health’s response to health prevention issues through initiatives such as a smoke free games, drink healthy games and a safe games. BCC Scheme (not part of Partner Legacy Programme).

BCC Strategy, Equalities and Partnerships: Host a global food system summit in Birmingham in 2022 to celebrate the products of Birmingham and bring together international stakeholders with the Food Cities 2022, Food Trails project, MUFPP, Delice network and BINDI Pune Partnership. BCC Scheme (not part of Partner Legacy Programme).

BCC Education and Skills: Deliver a Games Young Persons Grant (11 to 18 year olds) to help them with improving their mental and physical health. BCC Scheme (not part of Partner Legacy Programme).

BCC City Operations, BCC Commonwealth Games Programme Team and Birmingham Commonwealth Active Communities Partners: Use the Games to further increase the outreach of funded programmes in the city to increase physical activity, including Active Streets, Community Games, Sports for All Hubs and Brum Youth Leadership Project. BCC Scheme (not part of Partner Legacy Programme).

Medium Term (2021 to 2024)

BCC Strategy, Equalities and Partnerships: Linked to World Health Organisation Global Action Plan on Physical Activity, develop a multi-lingual approach to promoting understanding and raising awareness of the benefits of physical activity. BCC Scheme (not part of Partner Legacy Programme).

BCC Strategy, Equalities and Partnerships: Develop online resources to support community groups (providing a greater understanding of cultural practices around issues such as parenting and pregnancy). BCC Scheme (not part of Partner Legacy Programme).

BCC Strategy, Equalities and Partnerships: Encourage a behavioural shift in healthy eating by promoting understanding of healthy diets and developing healthy eating strategies for local communities. BCC Scheme (not part of Partner Legacy Programme).

BCC Strategy, Equalities and Partnerships: Create a platform on mobile devices to promote and encourage physical activity digitally which provides opportunities to explore Birmingham online and in the real world via a number of walking trails. BCC Scheme (not part of Partner Legacy Programme).

BCC Future Parks Accelerator and Birmingham City of Nature Alliance: Support the FPA to develop a Birmingham City of Nature Alliance to help deliver improvement actions to parks across the city. Initial pilot to take place in five of the city’s wards with the lowest levels of environmental justice. BCC Scheme (not part of Partner Legacy Programme).

BCC City Operations and Birmingham Commonwealth Active Communities Partners: Work alongside partners to roll out the Birmingham Commonwealth Active Communities (CAC) project, building on extant learning. Games Partner led with BCC support.

Long Term (2021 to 2024+)

BCC Strategy, Equalities and Partnerships and BCC City Operations: Ensure that major events hosted in Birmingham actively encourage citizens of all ages and abilities to engage in activities that improve their health and wellbeing. BCC Scheme (not part of Partner Legacy Programme).

BCC Strategy, Equalities and Partnerships: Develop and launch a social media marketing campaign focused on increasing walking and cycling in African and Caribbean and South Asian communities in ten focus wards. BCC Scheme (not part of Partner Legacy Programme).

Healthy key measurements for benefits realisation monitoring

  1. Rise in physical activity within participants of the grants programmes
  2. Percentage of city population participating in physical activity
  3. Number of miles walked over set periods (via walking app)
  4. Delivery of food summit
  5. Delivery of training and support material for mental health and wellbeing to residents via digital outlets.